Monday, December 1, 2008

The flying People

There have been quite a few people asking my recently how I achieved the final results of an older ad campaign for a client of mine. This campaign recently made a few waves for winning an award in the 2008 Applied Arts visual communications magazine.

Here is one of the final images from the series.


A magician never reveals his tricks but seeing as we are not reinventing the "Photoshop wheel" here i think it's fine to show the steps in getting to the final image. Here we can see Mike waiting on an apple box for the green light to jump.


After many attempts and angle changes we find the perspective to get a cool shot while still seeing the garment. Not an easy task that actually involved Mike "lightly missing" his crash pad a few times... Here was the shot that ended up making the final select.


Next came shooting Katherine. She was photographed completely separate for the obvious reason that the crash pad would have blocked about half of her. We can also see Blain giving her a light "kick" with the reflector just to clean things up a bit.


Lastly I shoot the "empty scene" with the door closed. The building owners would not let us keep it closed for the span it took to take these shots (probably a wapping 20 min...) So that just meant an extra hour in post...


So those 3 shots get put together in Photoshop and then from there things are cleaned up and altered a little. Notice the name of the building and the A Louer "for rent" sign.

Here was a short "Making of" done by the client. You can check out the whole series on my site in the Fashion section.